Quick Facts

  • Nearly 90 apps and more than 20 million downloads via the BlackBerry World™ storefront
  • Uses Java® to develop for BlackBerry® smartphones and C++ and Adobe® AIR® for the BlackBerry® PlayBook™ tablet
  • Enjoys developing for BlackBerry using a variety of powerful APIs

BlackBerry Developer Success Story - XiMAD

Since 2009, XiMAD Inc. has been developing a broad range of digital entertainment products for use on mobile devices. The company has developed classic games like Tic-Tac-Toe and Snake, as well as new favourites like Bubble Birds 2, which has been downloaded up to 30 times more on BlackBerry smartphones than any other platform. XiMAD's strong success has extended across the BlackBerry platform.

XiMAD's Marketing Director Galina Zueva and CEO Andrey Zenchuk outline why the BlackBerry platform translates into reliable success for XiMAD.

View details in BlackBerry World

What was your initial motivation to develop for BlackBerry smartphones?

Galina: We see BlackBerry as one of the major players on the global mobile markets and we believe in RIM as a company. We know that millions of people all over the world have BlackBerry devices and love them. A good percentage of its users fall within one of our target demographics of people aged 18-25. As a company, we find that RIM constantly suggests interesting features to developers and we like the fact that they reach out to us.

Q: What makes BlackBerry® Messenger 6 (BBM™) a differentiator?

Galina: We develop a huge number of games, which are generally very social to begin with. Developing games integrated with BBM 6 like Fox and Geese or 5001 Amazing Facts really allows our developers to socialize their products. For us, the BBM social platform opened a new world of communicating and pushed it to the next level. It allowed us to begin sending social Super App features to our two BBM 6-supported applications, including initiating chats with friends, inviting friends to download, and sending files to friends.

Q: How are XiMAD's apps monetized?

Andrey: Our applications are featured on BlackBerry World and RIM has been great about featuring them on the Carousel which often leads to a huge increase in downloads. Our free apps are monetized using BlackBerry Ad Service, which we've been quite pleased with. We also offer paid versions of our applications and when you compare paid vs. free in total downloads; the BlackBerry platform has been very good to us.

Unlike other platforms, it has a fairly balanced percentage of paid apps to free apps. In our experience with the Android platform, we might see 90 per cent of users opting for free apps and 10 per cent choosing paid apps. For our apps available on BlackBerry smartphones, those numbers tend to be 30 per cent paid and 70 per cent free - a difference of 20 per cent. BlackBerry users are very willing to download paid apps.

Q: Do you have a specific example of using BlackBerry tools to develop a better application?

Galina: The application development process is accessible for developers for a number of reasons. The powerful IDE, APIs and different plugins make the design and testing process easy. For example, the BlackBerry® 6 Communication API gave us a great opportunity to work directly with YouTube® services. We got all the information we needed about the channels, videos, and different data. It breaks communication into a few parts and is really simple to work with.

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