WHERE

Quick Facts

  • Features supported by BlackBerry® 7
  • BlackBerry® Alliance Program partner
  • Apps written with Java® toolset, using JDE and Eclipse plug-ins

BlackBerry Developer Success Story - WHERE

Where, Inc. has enjoyed substantial growth in recent years, establishing itself as a company at the forefront of the booming mobile application industry. WHERE, the company's mobile application, allows users to customize searches to discover new places to eat, drink, and play in cities around America.


WHERE was a BlackBerry® Super App Challenge 2011 Regional Finalist and its mobile and web versions have a combined total of 4 million active users and more than 10 million downloads.


Sarah Hodkinson, Where Inc.'s Senior Manager of Partner Marketing, sat down to discuss the Importance of Where, Inc.'s relationship with RIM.

View details in BlackBerry World

Q: Why did you want to be on the BlackBerry platform?

Sarah: Our goal is to make WHERE as widely available as possible and Research In Motion® (RIM®) is a key player in the marketplace. It's also easy to follow the BlackBerry® smartphone user experience and make an application follow that experience. In BlackBerry® 6, the location APIs are much more reliable and fast - and now all of our new features are fully supported by BlackBerry 7.

Q: How integrated is WHERE with the native applications of a BlackBerry smartphone?

Sarah: The focus for our application has always been about creating an amazing user experience, and a big part of that is not only a high level of personalization, but also ease-of-use and functionality. Using a BlackBerry smartphone, users can save places, contacts, and events to their address book and calendar. They can share places with friends by e-mail, text, or by connecting to Facebook®, which is definitely more fun and engaging and creates sort of a mobile word-of-mouth function. And the more you use WHERE, the more we learn about you, which allows us to further customize recommendations in the future. The BlackBerry platform really extends integration possibilities through its Unified Search integration and the robust notification system.

Q: Tell us about the transition to BlackBerry 7.

Sarah: The transition from BlackBerry 6 to BlackBerry 7 is simple for developers, since they can support an OS 7 version of an application with little additional resource commitment. In our case, there was no need for any backend changes and all our primary functionalities, like Facebook integration and unified search integration, were working as before.

Q: How important has it been to develop a relationship with RIM over the years?

Sarah: RIM developer teams have helped us in terms of visibility and with promoting our app on BlackBerry World™ storefront and the Regional Super App Challenge. When we get featured in BlackBerry World, our downloads jump by 10,000 per day. We also take advantage of the resources provided to us within the BlackBerry Alliance Program and the people at RIM have made some connections to help expand our network and grow our business.

Q: What other metrics do you have to measure the success of your partnership with RIM?

Sarah: The BlackBerry® Torch™ has been a successful smartphone for WHERE and has performed well in terms of subscription revenue. We are activating on average about 1,000 downloads a day through the subscription-based service and over 1 million in page views across the app in any given month. Another interesting fact is that 40% of our BlackBerry users are using a BlackBerry Torch smartphone. We believe the touch screen has really improved the user experience.






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