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Web portal overview

The Analytics Service is designed to provide information about user behavior and activity within your applications. The Analytics Service displays the data in a web portal to help you make decisions about marketing and development strategies for your applications.

The web portal displays your data in the form of metrics. A metric is a measure of a particular aspect of your applications, such as the number of screen views for your applications. The web portal displays data in a number of set date ranges that you can switch between dynamically to see the performance of your application over different amounts of time.

When you first log in to the web portal, you are prompted to add an application to the Analytics Service. You will then receive a dcsid, the identifier you need to include in your application's code to send data to the web portal. You can also add a variety of annotations and alerts to your application's data, to help you understand the metrics you receive.

UI quick reference


A screen shot of the Analytics Service Web Portal interface

UI component

Description

Report categories

The Reports categories expand to show the reports that the Analytics Service generates.

Date ranges

Date ranges define the period of time shown on any graph displayed by the Analytics Service web portal. The web portal provides six default date ranges: today, 24h, 7 days, 28 days, 91 days, and 396 days. You can also define a Custom date range which can be changed at any time.

Alert notifications

Alert notifications are shown here. Clicking the link provides you with a list of all triggered alerts.

Space Details

Space Details allows you to view the name, dcsid, timezone, and permissions of the selected space as well as access to edit the name, image and user access.

Share

Share allows you to export your report to share with those who do not have access to the Analytics Service. You can export to one of three formats: CSV, email link, web services URLs.

Story

Story is another way of seeing your metrics for your application. Story view displays your metrics in written word format, and is ideal for pasting into presentations and emails.

Metric

A metric is a numerical measure of activity, displayed over time. The metric currently represented on the chart is represented by the triangle at the bottom of its rectangle. You can change this metric by clicking any one of the other metrics.

About spaces and groups

A space is a generic term for a digital property. The only type of digital property that can be added to a space is a mobile application. Effectively, a space and an application are synonymous.

A group is a way to organize multiple spaces, or applications, into collections to make them easier to find in the reporting portal. This is useful if you have a large number of spaces. Spaces will not be merged if they are added to the same group.

About applications

To track data in the Analytics Service web portal, you must add an application to the web portal. By adding an application to the web portal, you create a link between the code you implement during the development stage which sends data, the data collection server, and your Analytics Service account. When you add an application to the Analytics Service web portal, it creates a dcsid, which you use during the development process to identify your data. You can add as many applications to the web portal as you want to. You must add an application to the web portal before you receive a dcsid to begin sending data to the Analytics Service web portal.

Add an application

  1. On the account dashboard, beside Spaces, click the plus (+) icon.
  2. In the Name field, enter a name for your application.
  3. On the Time zone for reporting drop-down menu, select your time zone.
  4. If you want to upload a thumbnail for the application, click the Choose... button. Thumbnails must be no larger than 700kb, and one of the following formats: .jpg, .gif, .png or .bmp.
  5. Click Save.

Edit an application

  1. On the account dashboard, select the application you want to edit.
  2. Click the gear icon.
  3. Click the Edit button.
  4. Change any application information using the provided fields.
  5. Click Save.

Remove an application

  1. On the account dashboard, select the application you want to remove.
  2. Click Edit.
  3. Click Delete this space.
  4. Click Delete.

Add a user

You can add users to your Analytics Service web portal account to share reports and other data, so that multiple people can view and compare data between multiple applications. You can also control the levels of control others have in the web portal.

  1. On any screen in the Analytics Service, click Settings.
  2. Click Users.
  3. Click Add User.
  4. In the First Name field, enter the first name of the user.
  5. In the Last Name field, enter the last name of the user.
  6. In the Username field, enter a user name.
  7. In the Email field, enter the email address of the user.
  8. From the Role drop-down menu, select the user's role.
  9. Click Save.

Remove a user

  1. On any screen in the Analytics Service, click Settings.
  2. Click Users.
  3. Click the trash can icon next to the user that you want to delete.
  4. Click Delete.

Change the role of a user

  1. On any screen in the Analytics Service, click Settings.
  2. Click the gear icon next to the user whose role you want to change.
  3. From the Role drop-down menu, select a role.
  4. Click Update.

Change user access

By default, new users who are not administrators are not added to any spaces. You must add users to the spaces that you want them to access. You can add users to spaces in two ways:

  • Change user access for a user
  • Change user access for a space

You can remove users with existing access in the same ways.

Change user access for a new user

  1. On any screen in the Analytics Service, click Settings.
  2. Click Users.
  3. Click Add User.
  4. Click Space Access.


    Space Access panel in the Analytics Service Web Portal

  5. To give the user access to all available spaces, select the All spaces radio button. To select individual spaces, select the Choose check box and select the User Access check boxes beside the spaces you want the user to be able to access.
  6. Click Save.

Change user access for an existing user

  1. On any screen in the Analytics Service, click Settings.
  2. Click Users.
  3. Click the Edit button beside the user that you want to edit access for.
  4. Click Space Access.


    Space Access panel in the Analytics Service Web Portal

  5. To give the user access to all available spaces, select the All spaces radio button. To select individual spaces, click the User Access check boxes beside the spaces that you want the user to be able to access.
  6. Click Save.

Change user access by editing a space

  1. Select an existing space.
  2. Click Space Details.


    Space Details button in the Analytics Service Web Portal

  3. In the upper-right of the Space Details window, click Edit.
  4. On the Edit Space window, click User Access.
  5. Select or clear the Status check box to grant or remove access to this space for each listed user.


    User Access panel in the Analytics Service Web Portal

    The User Access window is also displayed when you create a space.

  6. Click Save.

About the profile dashboard

The profile dashboard in the Analytics Service web portal shows you trend data for metrics, and gives you access to available reports for a date range. From the profile dashboard, you can annotate your data with RSS feeds, notes, and alerts from the profile dashboard. The profile dashboard has two views, trend view and story view. By default, the profile dashboard opens in trend view.

View

Description

Trend view

This view is a graph that displays the change in your metrics over a date range. You can use this view to track the day by day changes in any metric.

In trend view, you can add or delete notes, alerts, and RSS feeds. Adding RSS feeds to your trend view graph may help you see correlations between outside data from the feed and spikes in your metrics. For more information about RSS feeds, see About RSS feeds.

Story view

This view is a written word explanation of the metrics for your profile. You can use this view to summarize your metrics for verbal presentations or for pasting into emails. You can switch to this view using the icons in the upper right corner.

View a profile dashboard

On the account dashboard, click the name of the profile that you want to see a profile dashboard for.

Compare date ranges

You can compare date ranges for a profile in any view in the Analytics Service web portal.

When you compare two date ranges in the web portal, the percent changes shown represent the difference between the current date range and the comparison date range.

By default, the Analytics Service web portal is comparing to a date range. If it isn't, click Compare before completing the following steps.

  1. Click the drop down menu beside the date ranges and select the appropriate date range.
    • If you selected one of the preset date ranges (7d, 27d, for example) the web portal will reload automatically.
  2. If you selected the Custom, select a date range on the calendars to the right, and click Apply.

About reports

Reports in the Analytics Service web portal are tables of data that you can sort and filter. The reports that are displayed in the web portal are designed to provide you with meaningful information about activity.

Reports are generated by capturing different events within the system which must be defined during the development of your application.

The reports on the Profile Dashboard are divided into four categories.

Category

Reports

Content

  • Categories
  • Categories: Screens
  • In-App: Ads
  • In-App: Searches
  • Media: Titles
  • Media: Types
  • Outbound Links
  • Products
  • Products: Types
  • Screens
  • Screens: Exits

Events

  • Errors
  • Events
  • Events: App
  • Events: Conversions

People

  • Geo: Countries
  • Geo: Countries + Languages
  • Geo: Languages
  • Key Metrics
  • Sessions: Duration
  • Users: New + Returning
  • Sessions: Frequency

Technology

  • App Versions
  • Carriers
  • Devices
  • OS
  • OS + Devices

View a report

  1. On the Profile Dashboard, click the category of report that you want to view.
  2. Under the category, click the name of the report you want to view.

Export a report

You can share your reports with people who do not have access to the Analytics Service web portal by exporting a report. There are three formats you can use to export a report:

Format

Description

Download CSV

You can download a static .csv file and view it in a spreadsheet application.

Email Link

You can download a link to the webpage you are viewing.

Web Services

You can use REST APIs to automatically extract your analytics data in .json, .xml, or .csv file format for integration with your existing reporting portals or analysis in Microsoft Excel.

For more information, see About the Data Extraction API.

  1. On the Profile Dashboard, in the Reports section, select the report that you want to view.
  2. In the upper-right corner, mouse over the share icon (arrow).
  3. If necessary, select the file format that you want to export the report into.
  4. If you want a report for the current date range, select Current 28 days. If you want a report for the current date range compared to the previous date range, select Compared to previous 28 days.
  5. If necessary, copy the link that is provided to the clipboard by right-clicking the field and selecting Copy.
  6. Click Close.

About the REST URL generator

The REST URL generator is a tool that allows you to rapidly compose a request for profile or report data using the REST Data Extraction API. The REST URL generator is designed to provide you with a simple way to integrate your Webtrends data with Microsoft Excel data, or data from an analytics reporting application.

To access the REST URL generator, navigate to https://generator.webtrends.com/ and log in using your Analytics portal credentials.

Types of reports

Matrix of report types available for each method
Report Description

Key Metrics

This report displays the number of screen views, active sessions, product views, outbound links, conversions, application starts, application terminations, application errors, and daily, weekly, monthly, quarterly, and yearly users for the application for a specific time interval.

Events: App

This report displays the number of times system events occur within an application, how many screen views that session contained, and the percentage of sessions in which that event occurs. There are eight system events: "error", "startup", "exit", "conversion", "pause", "end", "resume", and "view."

App Versions

This report displays the number of sessions and screen views per version of the application. The version number of an application is specified during the development process.

Carriers

This report displays the number of sessions and screen views per wireless service provider.

Geo: Countries

This report displays the number of sessions and screen views per country.

Devices

This report displays the number of sessions and screen views per BlackBerry device model.

OS

This report displays the number of sessions and screen views per device operating system.

Geo: Languages

This report displays the number of sessions and page views per language.

Geo: Countries + Languages

This report displays the number of sessions, in a particular language, per country.

Sessions: Duration

This report displays the number of sessions per session duration.

Sessions: Frequency

This report displays the number of users who participate in a certain number of sessions. For example, the report can list the number of users that participate in 1, 5, or 10 sessions.

Categories

This report displays the number of sessions, screen views, total view time and average time views per application category. For example, "sports", "weather", or "news".

Categories: Screens

This report groups top screen data into categories when the contentGroup parameter is included with the onScreenView method or onContentView method.

Errors

This report displays where in the application the error occurs, and what exception is thrown by the application.

You can view this report if you design your application to track errors.

Events

This report displays the number of times an event occurs within the application.

For example, you can track general events such as "click" or "view", or you can track more specific events such as "horizontal swipe" or "zoom". You can view this report if you design your application to track different events.

Events: Conversions

This report displays, for each named conversion event, how many sessions contained that conversion event, and how many conversions occurred within those session.

A conversion event is an event determined by you in which a user takes a desired action within the application. For example, a conversion event could be a user upgrading to a paid version of your application, buying a song, or clicking an ad.

You can view this report if you design your application to track conversion events.

In-App: Ads

This report displays ad views and ad clicks per advertisement name.

You can view this report if you design your application to track ad clicks.

In-App: Searches

This report displays the number of times a phrase is searched for in the application.

You can view this report if you design your application to track search terms.

Media: Titles

This report displays the number of media plays per session by media title.

You can view this report if you design your application to track media plays.

Media: Types

This report displays the number of media plays per session by media type.

You can view this report if you design your application to track media plays.

Users: New + Returning

This report compares the number of screen views, product views, outbound links, conversions, application starts, application exits, application errors, as well as daily, weekly, monthly, quarterly and yearly users for new users versus returning users.

Outbound Links

This report displays the number of clicks on external links per session. It can be viewed if your application is designed to track Outbound links.

Products

This report displays the number of sessions in which a particular product was viewed.

An example of a product is a digital good, or any other product that your application offers. You can view this report if you design your application to track product views.

Products: Type

This report displays the number of sessions in which a particular product type was viewed.

You can view this report if you design your application to track product views.

Screens

This report displays the number of sessions, views, average time viewed, single screen view visits, entry screen view visits, and the bounce rate for all screens within an application.

Screens: Exits

This report displays the number of exits per screen name.

About RSS feeds

The Analytics Service web portal lets you add RSS feeds to annotate your data. Annotation of your trend view graph with RSS feed items can help give context to the peaks and lows in your statistics in relation to any announcements or press releases on blogs or other sources. When you add an RSS feed, it creates annotation markings on your trend view graph.

The Analytics Service web portal automatically creates an authenticated RSS feed of your notes and alerts so that you can share them with other people.

Add an RSS feed

Before you begin: Verify that the RSS feed you are trying to add uses one of the following specifications: Atom 1.0, or RSS 2.0.
  1. In your application's space, in the upper right-hand corner, select the annotations icon.
  2. Click the plus icon.
  3. Type the URL of the RSS feed in the Feed URL field.
  4. Type a name for the RSS feed in the Name field.
  5. If the feed is an authenticated RSS feed, type your user name and password in the Username and Password fields.
  6. Specify where you want to see the RSS feed.
    • To view the RSS feed in all of your applications, select the All spaces option.
  7. Click Save.

Change an RSS feed

  1. In your application's space, in the Feeds section, select the feed that you want to change. Click the gear icon:
    • To change the name of the RSS feed, enter a new name in the Name field.
    • To change the URL of the RSS feed, enter a new URL in the Feed URL field.
    • To change your user name and password for an authenticated RSS feed, enter your new username in the Username field, and your new password in the Password field
    • To change where you see the RSS feed, select either the All spaces or your current application.
  2. Click Save.

Remove an RSS feed

  1. On the profile dashboard, in the trend view, in the Feeds section, select the feed that you want to remove.
  2. Click the trash can icon.
  3. Click Delete.

About Alerts

You can set up Alerts to have the Analytics Service web portal notify you when a metric exceeds or does not reach a defined level. Alert indicators (red circles) on the account dashboard and profile dashboard indicate where the Alerts have been triggered, and where Alert rules are set up but not yet triggered.

When you create an Alert, the Analytics Service web portal adds an indicator to the account dashboard and to the profile dashboard to help you identify which applications, and which metrics within applications have Alert rules set up. On the account dashboard, Alert notifications are shown in the upper right of the screen, and by a filled-in red circle beside the profile that has an Alert.

You can receive Alert notifications from the Analytics Service web portal by email and at log in.

For each metric within an application space, you can set Alerts of each type.

Alert

Description

Exceeds

The Exceeds Alert notifies you when a metric exceeds a specified level. For example, you can set an Alert for when sessions exceed 10,000.

Does Not Reach

The Does Not Reach Alert notifies you when a metric for a profile fails to reach a set level by a specified time. For example, you can set an Alert for when screen views do not reach 500 views by 4:00 PM.

Add an Alert

Before adding an Alert, verify the date range that you have selected. Alerts cannot be added in the today and 24h date ranges.

  1. On your application's space dashboard, on the upper right side, select the annotation icon.
  2. Hover over the Alerts section on the left side of the profile dashboard.
  3. Click the plus icon.
  4. Select either Does not reach or Exceeds.
  5. Set a value for the Alert. To set a value, you can either set a value in the field provided, or drag the red slider on the chart above up and down as desired.
  6. Select a time frame in the by: drop-down menu.
  7. Click Save.

Change an Alert

  1. On your application's space dashboard, select the metric that you want to change the Alert for.
  2. On the trend view graph, hover over the red triangle icon for the Alert that you want to change. Click the gear icon to edit the Alert.
  3. Change the Alert. To change the level of the Alert, enter a number in field provided, or move the red slider on the trend view graph up or down.
  4. Click Save.

Remove an Alert

  1. On your application's space dashboard, select the metric that has the Alert you want to remove.
  2. On the trend view graph, hover over the red triangle icon for the Alert that you want to remove. Click the gear icon.
  3. Click Delete.

Change settings for Alert notifications

  1. On any screen in the Analytics Service web portal, click Settings.
  2. Under the Alert Methods section, select the appropriate check boxes to customize your Alert notifications.
  3. Click Done.

About Notes

Notes, like RSS feed items, appear on the Space Dashboard alongside your data in the Analytics Service web portal. For example, you can add a Note about the start of a new campaign, leave yourself a reminder to investigate drops in traffic, or convert Alerts to Notes so you have a permanent record of when your application reaches the thresholds that you set.

Notes are automatically added to an RSS feed, so you can share Notes with others easily. You can disable this option to make private Notes, however.

Add a Note

  1. In your application's space, on the right hand side, select the second icon.
  2. Hover over the Notes section on the left side of the screen.
  3. Click the plus icon.
  4. Type your Note in the Content text box.
  5. Click on the Date field. Select the date you want the Note to appear on.
  6. Click on the Time field. Type the time you want the Note to appear on. Your current time zone is listed beside the field.
  7. Select where to show the Note:
    • Select the All spaces option to show the Note on all applications.
  8. If you want to make the Note viewable only to you and not have it added to the automatically generated RSS feed, select the Private check box.
  9. Click Save.

Change a Note

  1. In your application's space, on the right hand side, select the second icon.
  2. Click Notes.
  3. Select the Note that you want to change on the right side of the screen. Click the gear icon.
  4. Perform any of the following actions:
    • Change the Note using the Content, Time, and Date fields.
    • Change where to show the note using the option buttons.
  5. Click Save.

Remove a Note

  1. In your application's space, on the right hand side, select the second icon.
  2. Click Notes on the left side of the screen.
  3. Select the note that you want to remove.
  4. Click the trash can icon.
  5. Click Delete.

Change your account password

When choosing your password, ensure it meets the following requirements:

  • The password must include:

    • Six to 20 characters
    • Uppercase and lowercase letters
    • At least one number
  • The password must not include:

    • Spaces, semicolons, double dashes, or single quotation marks
    • Characters in the same order as your user name
    • Your first or last name
  1. On any screen in the Analytics Service web portal, click Settings.
  2. On either the My Preferences or Account tab, click Edit beside Password.
  3. Enter your current password in the Current password field.
  4. Enter your new password in the New password field.
  5. Enter your new password in the Confirm password field.
  6. Click Change.
  7. Click Done.

Change your account information

You can change your display name, account password, email address, or the language of the interface at any time in the Analytics Service web portal from the User Settings menu.

For information about changing your password, see Change your account password.

  1. On any screen in the Analytics Service web portal, click Settings.
  2. On either the My Preferences or Account tab, click Edit beside the information that you want to change.
  3. Enter the new information in the text field, then click Change.
  4. Click Done.