9GAG

Quick Facts

  • Website launched in 2008, with overwhelming growth since then
  • Over 500 million people having spent more than 850 million hours on its website in 2012
  • BlackBerry 10 app launched on July 19, 2013
  • Over 30,000 downloads in the first 30 days from launch

Company Background

9GAG, a social media website comprising of humorous and entertaining image and GIF-based content, rapidly rose to fame after the launch of its site in 2008. When asked about the brand's mission, Tim Chen, 9GAG Mobile Team Lead, simply said, "Make people happy".

Based in Hong Kong, the website has experienced a great deal of worldwide success, with over 500 million people having spent more than 850 million hours on its website in 2012.

The Challenge

With success comes the inevitable rise of competition, and with the number of potential online and mobile 9GAG users rapidly growing each day, the company was aware that for it to continue on its wave of success, it needed to be more accessible to both new consumers and 9GAG fans on a daily basis.

The Solution

With today's consumers becoming more and more reliant on technology, 9GAG made it one of its strategies to develop a strong presence in popular mobile platforms, including BlackBerry®. "It's a no-brainer for us to develop a native app on BlackBerry, one of the most important mobile platforms, in order to meet our users' demands and expectations," said Chen.

Results

"Most people only know of BlackBerry's popularity in the business field but they don't know that BlackBerry is also very popular in general, especially in Southeast Asia. You will be amazed by the amount of feedback you get from the users." - Tim Chen, Mobile Guy, 9GAG

Hundreds of gratitude emails and positive feedback came from users in response to the launch of 9GAG for BlackBerry® World™ on July 19, 2013.

Though work is still underway to fully finalize the app, the company has already seen a good number of downloads in the short span of time since it was first introduced in the BlackBerry® World™ store. In fact, 9GAG received over 30,000 downloads during the first 30 days.

"Most people only know of BlackBerry's popularity in the business field but they don't know that BlackBerry is also very popular in general, especially in Southeast Asia," said Chen. "You will be amazed by the amount of feedback you get from the users."

The app development process also came to be interesting for the 9GAG team as none of the members had any previous experience developing with Cascade and QML. Chen's fellow developer, Billy Ng, credits the backing of the BlackBerry® development team in supporting the development process. The 9GAG developers found the process doable due to the clear BlackBerry® UX guidelines and well-written sample apps that were provided.

Chen's team and the BlackBerry® development team are now working hand in hand on the latest update so as to move on to proactive app promotions and reach even more fans.

Chen concludes, "To sum up, our users are very happy that we launched a native BlackBerry app for them. And we are happy when our users are happy."






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