Adding icons, screen shots, and other images

There are four kinds of images that you can upload to the vendor portal:

  • Vendor logo: Your company logo, an image that is related to your company rather than to any product that you upload. You upload your vendor logo when you apply for a membership account.
  • App icon: The icon that is displayed with your app in BlackBerry World.
  • Feature image: An image that displays on the Featured Items screen in BlackBerry World.
  • App screen shots: Images that demonstrate key features or functionality of your app.

When preparing images for BlackBerry World, keep these tips in mind:

  • Create distinctive and attractive images for your icon and featured image so that they identify your brand and are easily recognizable.
  • Make the app icon that you upload visually similar to the icon in your .cod or .bar files.
  • All images should match the design of your application.
  • Do not use a screenshot of your application as an icon.
  • Avoid creating screenshots that display multiple screens.
  • Capture images that demonstrate your application’s key features or functionality.
  • All images must be suitable for all ages. If your application or theme contains mature or adult content, do not depict any graphic nudity or suggestive positions/content in your images.
  • BlackBerry World will not accept graphic sexual content, graphic violence, profanity, hate speech, or other offensive images.
  • All screenshots, icons and feature images must be taken from a BlackBerry device or simulator. If you submit screenshots from a Nokia, Android, iPhone or any other platform, they will not be accepted. If you submit screenshots from a BlackBerry simulator, make sure that you don't include the image region outside the screen.
  • Screenshots and icon images cannot display BlackBerry devices or simulators, including the use of BlackBerry brand, logos or trademarks. This may imply that RIM endorses or is affiliated with your application. You must only display the application’s content screens.
  • If you are using the word BlackBerry in your images, it must be spelled with two capital Bs, followed by the registered trademark symbol as in the following example:  BlackBerry®. Ensure there is no association or affiliation with BlackBerry implied when referencing our brand.

App icon

When you add an app to BlackBerry World, you must upload an icon for the app. The icon is displayed with your app in BlackBerry World.

This section doesn't apply to the app icon that is installed with your app and the device Home screen. For more information about your Home screen icon requirements see the UI Guidelines.

Consider the following tips when creating app icons:
  • Create a distinctive and attractive icon that identifies your brand and your app.
  • Create an icon that looks similar to the icon displayed on the device.
  • Avoid using a screen shot of the app as an icon.
  • Do not use profanity or other offensive material in the icon.
When you format your app icon for the Default tab, remember the following points:
  • Adding an icon for your app at the Default tab is mandatory, but you may also add a different icon for specific devices (BlackBerry 7 or earlier smartphones, BlackBerry 10 smartphones, and BlackBerry PlayBooktablets).
  • If you upload an icon for a specific type of device, it will override the icon uploaded in the Default tab.
  • Your app icon must be an RGB file in .png format that is 480 x 480 pixels, 300 dpi, for all types of devices.

Feature image

When you add an app to BlackBerry World, you must upload a featured image that displays on the Featured Items screen in BlackBerry World.

Consider the following tips when creating feature images:
  • Create a distinctive and attractive image that depicts your app.
  • Avoid using dense text. BlackBerry World scales the image for a variety of different screen sizes.
  • Do not use profanity or other offensive material in the image.
When you format your feature image for the Default tab, remember the following points:
  • Adding a feature image at the Default tab is mandatory, but you may also add a different feature image for specific devices (BlackBerry 7 or earlier smartphones, BlackBerry 10 smartphones, and BlackBerry PlayBooktablets).
  • If you upload a feature image for a specific type of device, it will override the image uploaded in the Default tab.
  • The feature image must be an RGB file in .png format that is 1920 x 1186 pixels, 300 dpi, for all types of devices.

Product screen shots

When you add an app to BlackBerry World you can upload screen shots to support it. When you upload screen shot images, you can use the same image for all types of devices, or you can upload images separately for each platform your app supports, (BlackBerry 7 or earlier smartphones, BlackBerry 10 smartphones, and BlackBerry PlayBooktablets).

You can upload up to 50 screenshots of the app for each type of device. The screenshots display in the Product Details screen of BlackBerry World.

Consider the following tips when creating product screen shots:

  • Capture screens that demonstrate key features or functionality.
  • Avoid creating screen shots that display multiple screens.
  • Do not use profanity or other offensive material or images in screen shots.

When you format your product screen shots for the Default tab, remember the following points:

  • When you upload screen shots on other tabs, they will be used instead of the screen shots on the Default tab. For example, if you upload any screen shots on the BlackBerry 10 smartphone tab, none of the screen shots on the Default tab are displayed for the BlackBerry 10 smartphone.
  • Create .gif files, .jpg files, or .png files that are no larger than 1280 x 1280 pixels.

When you format your product screen shots for the BlackBerry 10 smartphone tab, remember the following points:

  • Create .gif files, .jpg files, or .png files that meet the criteria for either of the two supported aspect ratios.
  • For an aspect ratio of 16:9, images can have a landscape or portrait orientation. They must be a minimum of 1280 x 720 pixels, a maximum of 2560 x 1440 pixels.
  • For an aspect ratio of 1:1, use a minimum size of 720 x 720 pixels and a maximum size of 1440 x 1440 pixels.

When you format your product screen shots for the BlackBerry PlayBook tab, remember the following points:

  • Create .gif files, .jpg files, or .png files that are sized at either 1024 x 600 (landscape) pixels, or 600 x 1024 (portrait) pixels.

Create your vendor logo

You can upload a vendor logo when you set up your member account. This image is related to your company rather than to any product that you upload.

Create your logo as a .png file with the following dimensions:
  • Square image: 480 x 480 pixels.
  • Non-square image: height of 480 pixels, width between 480 pixels and 1440 pixels.