About app privacy policies

To help protect mobile app users’ personally identifiable information (PII), BlackBerry provides Guidelines for Personally Identifiable Information in the BlackBerry World storefront which clarifies what BlackBerry considers PII and provides general guidance on how it should be protected.

If your app uses or collects your customers' personal information, you must publish a Privacy Policy to inform your customers how their information is handled. Read BlackBerry Development Guidelines for Personally Identifiable Information to help you evaluate if your app falls under this category.

This requirement is retroactive, so if you edit the details of an applicable app that was added to BlackBerry World before the policy was mandatory, you must provide a link to your Privacy Policy.

The BlackBerry World vendor portal allows you to link to a Privacy Policy from your app or vendor listing details:

  • Vendor-level policy: a policy that covers all the apps produced by your organization. The link to the privacy policy appears in the description of all apps, not just apps that collect and use personal information.
  • App-level policy: a policy that covers an individual app. The link to the privacy policy only appears in the description of this app. An app-level policy supersedes a vendor-level policy.


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