User Benefits
We want to make sure that Built for BlackBerry apps provide users with obvious benefits in one or more of the following areas:
| Genuine entertainment value |
Providing entertainment isn't limited to games. Apps can be entertaining and engaging too. Small moments of charm here and there can add to the delight. |
| Enhanced productivity |
Apps should enhance users’ productivity without them even noticing. Aim for an organic flow in your fluid user interface.
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| Enriched communication |
Help users communicate by allowing them to share content easily. The essence of the BlackBerry experience is communication. |
Apps that perform a simple single function such as play a noise or display a graphic, are not eligible for this program. Applications must provide functionality that is considered useful to the end user, as determined by the independent assessment team.