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THE BUILT FOR BLACKBERRY ONBOARD PROGRAM

OFFICIAL TERMS AND CONDITIONS

THIS BUILT FOR BLACKBERRY ONBOARD PROGRAM (“ONBOARD PROGRAM”) IS BEING OFFERED TO ELIGIBLE PARTICIPANTS AND IS AN INCENTIVE PROGRAM BASED ON THE BUILT FOR BLACKBERRY PROGRAM (“BFB PROGRAM”). ALL PROVISIONS OF THE PROGRAM AGREEMENT FOR THE BFB PROGRAM (“PROGRAM AGREEMENT”) APPLY TO THE ONBOARD PROGRAM SUBJECT TO THE ADDITIONAL REQUIREMENTS SET OUT IN THESE OFFICIAL TERMS AND CONDITIONS (“TERMS AND CONDITIONS”). ALL DEFINED TERMS IN THE PROGRAM AGREEMENT HAVE THE SAME MEANING IN THESE TERMS AND CONDITIONS UNLESS INDICATED OTHERWISE AND ALL RIGHTS AND PRIVILEGES GRANTED UNDER THE BFB PROGRAM WILL STILL APPLY TO ANY BFB APPROVED APP UNDER THIS ONBOARD PROGRAM.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PARTICIPATE IN THE ONBOARD PROGRAM. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF RECEIVING A REWARD OR PRIZE. THE ONBOARD PROGRAM IS SUBJECT TO FEDERAL, PROVINCIAL, STATE AND LOCAL LAWS. VOID WHERE PROHIBITED OR RESTRICTED. ONBOARD PROGRAM IS SPONSORED BY BLACKBERRY LIMITED (“SPONSOR”). PROGRAM IS ADMINISTERED BY TOUCHSTONE (“ADMINISTRATOR”). BY PARTICIPATING IN THIS ONBOARD PROGRAM, YOU AGREE TO BE BOUND BY THESE OFFICIAL TERMS AND CONDITIONS AND THE DECISIONS OF SPONSOR AND ITS REPRESENTATIVES, WHICH ARE FINAL AND BINDING.

  1. ONBOARD PROGRAM PERIOD: The Onboard Program will begin at 9:00 am Eastern Time (“ET”) on August 27, 2013 and will end at 11:59:59 pm ET on October 11, 2013 (“Onboard Program Period”).

  2. ELIGIBILITY: The Onboard Program is open to Vendors who have (a) received an invitation from Sponsor or Administrator to participate in the Onboard Program (“Invite”); (b) been identified as having an eligible application in BlackBerry World built using a platform supported by BFB (“Eligible App”); and (c) met the eligibility criteria of the BFB Program. Your app is not eligible if you if you have submitted it to any of the following programs: 2013 BlackBerry LE Incentive Program, the BlackBerry Jam Starter Session and Rewards Program or the Modev and BlackBerry Built for BlackBerry Competition.

  3. REGIONS: The Onboard Program will be conducted on a regional basis according to the following breakdown (each, a “Region”): see Appendix: Regional Breakdown.

  4. HOW TO PARTICIPATE: To participate, visit the Website, agree to the Program Agreement and follow the instructions to apply for the Built for BlackBerry designation for the Eligible App. Only the Eligible App identified in the Invite will be eligible for this Onboard Program. Eligible Apps may be resubmitted for BFB Approval up to three (3) times as per the Program Agreement. All submissions, including any resubmissions, must be submitted to the Website by 11:59:59 pm ET on October 11, 2013 (“Submission Deadline”). Any Eligible Apps received after the Submission Deadline will not be eligible for a Reward or entry into the Grand Prize draw. All Eligible Apps will be evaluated under the BFB evaluation criteria by October 25, 2013 (“Evaluation Date”). Please allow a minimum of ten (10) days for BFB Evaluation. Once evaluation is complete, the Vendor will be sent an email indicating if their Eligible App has been approved or rejected.

    Sponsor reserves the right to extend any deadline herein at its sole discretion and, in such a case, will advise the Vendors directly by email or by posting a notice on the Website. Proof of submission does not constitute proof of receipt. The Sponsor's server will be the official time clock for this Program.

  5. REWARDS/PRIZES: The number of Rewards and Prizes available are as follows:

    Rewards: A total of 1,000 BlackBerry 10 devices (“Devices”) are available for distribution in this Onboard Program - 250 Devices per Region. Approximate retail value of Device is $500USD. The first 250 Vendors who's Eligible App has been granted BFB Approval in each Region will receive one (1) Device. Please allow 4-6 weeks for delivery of Reward after the Evaluation Date.

    Activation, airtime, service, accessories and any other costs not specifically identified as included in the Device Reward are the responsibility of each Vendor.

    Prizes: There is a total of four (4) Grand Prizes available to be won - one (1) per Region. All Vendors whose Eligible App has received BFB Approval in each Region will receive one (1) entry (“Entry”) into a random draw for the Grand Prize. The Grand Prize consists of services of a Marketing Agency in their Region (“Services”) worth a maximum value of $75,000USD. Marketing Agency will be selected by Sponsor at their sole discretion. Services may include ideation for brand identity strategy; value proposition; tagline; 45-word description; 150-word description; media plan development: Blog Post on BlackBerry Developer Blog; and three (3) Tweets from @BlackBerryDev. Actual Services will be determined and confirmed by Sponsor in its sole discretion.

    Rewards and Prizes must be accepted as awarded, are not transferrable and cannot be exchanged or substituted for cash, except at Sponsor's sole discretion. Sponsor reserves the right to substitute a Reward or Prize of equal or greater monetary value if a Reward or Prize, or any portion thereof, cannot be awarded for any reason. Vendor is solely responsible for all applicable federal, provincial/state and local taxes and all other costs and expenses associated with Rewards or Prizes not specified herein as being included. Sponsor is not liable for any tax implications arising from the Reward, Prize or the Onboard Program. Limit one (1) Device and one (1) Prize per person.

  6. PRIZE DRAW: All Vendors eligible for a Reward or who have been selected in the Grand Prize will be notified by phone or email on or before November 6, 2013. If any Vendor is found to be ineligible or not in compliance with these Terms and Conditions, they will be disqualified, his/her Reward or Prize, as the case may be, will be forfeited and may be awarded to an alternate Vendor. Vendors may be required to complete, sign and return an Affidavit of Eligibility/Liability Release and, where lawful, a Publicity Release within the time specified by Sponsor, or the Reward or Prize, as the case may be, will be forfeited. Sponsor is not responsible for any change of email address, mailing address and/or telephone number of Vendors.

  7. SPONSOR: The Sponsor of the Onboard Program is BlackBerry Limited 295 Phillip Street, Waterloo, ON Canada N2L 3W8.

  8. ADMINISTRATOR: The Administrator of the Onboard Program is Touchstone:
    7200 Industrial Row Drive, Mason, OH USA 45040, 513-741-0400.

ALL GENERAL TERMS IN THE PROGRAM AGREEMENT APPLY EQUALLY TO THE ONBOARD PROGRAM. PROGRAM AGREEMENT CAN BE ACCESSED HERE.

© 2013 BlackBerry. All rights reserved. BlackBerry® and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world.

Appendix: Regional Breakdown:

RegionCountry
APAQ
APAS
APAU
APBD
APBN
APBT
APCC
APCK
APCN
APCX
APFJ
APFM
APGU
APHK
APHM
APID
APIN
APIO
APJP
APKG
APKH
APKI
APKR
APLA
APLK
APMH
APMM
APMN
APMO
APMP
APMV
APMY
APNC
APNF
APNP
APNR
APNU
APNZ
APPF
APPG
APPH
APPK
APPN
APPW
APSB
APSG
APTF
APTH
APTK
APTL
APTM
APTV
APTW
APUZ
APVN
APVU
APWF
APWS
EMEAAD
EMEAAE
EMEAAF
EMEAAL
EMEAAM
EMEAAO
EMEAAT
EMEAAZ
EMEABA
EMEABE
EMEABF
EMEABG
EMEABH
EMEABI
EMEABJ
EMEABV
EMEABW
EMEACD
EMEACF
EMEACG
EMEACH
EMEACI
EMEACM
EMEACS
EMEACV
EMEACY
EMEACZ
EMEADE
EMEADJ
EMEADK
EMEADZ
EMEAEE
EMEAEG
EMEAER
EMEAES
EMEAET
EMEAFI
EMEAFO
EMEAFR
EMEAGA
EMEAGB
EMEAGE
EMEAGG
EMEAGH
EMEAGI
EMEAGL
EMEAGM
EMEAGN
EMEAGQ
EMEAGR
EMEAGW
EMEAHR
EMEAHU
EMEAIE
EMEAIL
EMEAIM
EMEAIQ
EMEAIR
EMEAIS
EMEAIT
EMEAJE
EMEAJO
EMEAKE
EMEAKM
EMEAKW
EMEAKZ
EMEALB
EMEALI
EMEALR
EMEALS
EMEALT
EMEALU
EMEALV
EMEALY
EMEAMA
EMEAMC
EMEAMD
EMEAME
EMEAMG
EMEAMK
EMEAML
EMEAMR
EMEAMT
EMEAMU
EMEAMW
EMEAMZ
EMEANA
EMEANE
EMEANG
EMEANL
EMEANO
EMEAOM
EMEAPL
EMEAPM
EMEAPS
EMEAPT
EMEAQA
EMEARE
EMEARO
EMEARS
EMEARU
EMEARW
EMEASA
EMEASC
EMEASE
EMEASH
EMEASI
EMEASJ
EMEASK
EMEASL
EMEASM
EMEASN
EMEASO
EMEAST
EMEASY
EMEASZ
EMEATD
EMEATG
EMEATJ
EMEATN
EMEATO
EMEATR
EMEATZ
EMEAUA
EMEAUG
EMEAVA
EMEAYE
EMEAYT
EMEAZA
EMEAZM
EMEAZW
LatAMAG
LatAMAI
LatAMAN
LatAMAR
LatAMAW
LatAMBB
LatAMBM
LatAMBO
LatAMBQ
LatAMBR
LatAMBS
LatAMBZ
LatAMCL
LatAMCO
LatAMCR
LatAMCW
LatAMDM
LatAMDO
LatAMEC
LatAMFK
LatAMGD
LatAMGF
LatAMGP
LatAMGS
LatAMGT
LatAMGY
LatAMHN
LatAMHT
LatAMJM
LatAMKN
LatAMKY
LatAMLC
LatAMMF
LatAMMQ
LatAMMS
LatAMMX
LatAMNI
LatAMPA
LatAMPE
LatAMPR
LatAMPY
LatAMSR
LatAMSV
LatAMSX
LatAMTC
LatAMTT
LatAMUY
LatAMVC
LatAMVE
LatAMVG
LatAMVI
NACA
NAUM
NAUS