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Reports and parameters


A matrix of the report types that can be produced for each method.

Report Description

Key Metrics

Displays the number of screen views, active sessions, product views, outbound links, conversions, application starts, application terminations, application errors, as well as daily, weekly, monthly, quarterly and yearly users for the application for a specific time interval.

Events: App

Displays the number of times system events occur within an application, how many screen views that session contained, and the percentage of sessions in which that event occurs. There are six system events: "error", "startup", "exit", "conversion", "pause", "end", "resume", and "view".

App Version

Displays the number of sessions and screen views per version of the application. The version number of an application is specified during the development process.

Carriers

Displays the number of sessions and screen views per wireless service provider.

Geo: Countries

Displays the number of sessions and screen views per country.

Devices

Displays the number of sessions and screen views per BlackBerry device model.

OS

Displays the number of sessions and screen views per device operating system.

Geo: Languages

Displays the number of sessions and page views per language.

Geo: Countries + Languages

Displays the number of sessions, in a particular language, per country.

Session: Duration

Displays the number of sessions per session duration.

Sessions: Frequency

Displays the number of users who participate in a certain number of sessions. For example, the report can list the number of users that perform in 1, 5, or 10 sessions.

Categories

Displays the number of sessions, screen views and total view time and average time views per application category (For example, "sports", "weather" or "news").

Events: Conversions

Displays how many sessions contained a conversion event, and how many conversions occurred within those sessions for each named conversion event.

A conversion event is an event determined by you in which a user takes a desired action within the application. For example, a conversion event could be a user upgrading to a paid version of your application, buying a song, or clicking an ad.

Errors

Displays where in the application the error occurs, and what exception is thrown by the application.

Events

Displays the number of times an event occurs within the application.

In-App Ads

Displays ad views and ad clicks per advertisement name.

In-App Searches

Displays the number of times a phrase is searched for in the application.

Media: Titles

Displays the number of media plays per session by media title.

Media: Types

Displays the number of media plays per session by media type.

Users: New + Returning

Compares the number of screen views, active sessions, product views, outbound links, conversions, application starts, application exits, application errors, as well as daily, weekly, monthly, quarterly, and yearly users for new users versus returning users.

Outbound Links

Displays the number of clicks on external links per session.

Products

Displays the number of sessions in which a particular product was viewed.

An example of a product is a digital good or any other product that your application offers. You can view this report if you design your application to track product views.

Products: Types

Displays the number of sessions in which a particular product type was viewed.

Screens

Displays the number of sessions, views, average time viewed, single screen view visits, entry screen view visits, and the bounce rate for all screens within an application.

Screens: exits

Displays the number of screen exits within an application.